The Importance of High Quality Audio for Video Production

It’s impossible to overstress the importance of sound in video. The thing is, good quality audio is something viewers take for granted, but the moment that the audio is off, everything is thrown into disarray, not matter how beautifully presented the video is. Yes, audio is that important.

The Need for Quality Audio

For example, Kitchener based Memory Tree productions put in a huge amount of effort to ensure their audio is top notch, to compliment their video. This is something necessary because unlike visuals, some people don’t notice when the sound is of high quality; it’s just something you accept and expect.

For some reason, there are video producers who tend to ignore the audio aspect and just focus on the video because it’s what people see. They argue that video is more important and if it’s not edited properly, everyone will notice.

But the fact is people will notice, and contrary to popular belief, it’s not just audiophiles who expect high quality sound, but even casual consumers and buyers. Everyone is talking about HD video, but even the simplest device nowadays supports HD quality audio. Today’s media players –and consumers- know what surround sound is, deep bass, frequencies etc. If your video presentation doesn’t have any of those, you’re going to disappoint and lose clients.

No Quality Audio, No Audience

There’s no question that videos are now widely used on the web, in schools, offices and various projects. Not so long ago, videos were seen as novelties or extras, but now it’s not unusual for projects to require a video presentation, and for this to be effective, clear, crisp audio is a must.

You might for instance, be asked by your boss to do a video feature about your local area’s history. To make the video interesting, you’ll need to research the area’s history and the notable events that have happened. But for this to work and have the desired effect the audio needs to be clear and audible otherwise people just won’t watch.

In fact, surveys show that even if the video image quality is poor, people will still watch if the audio quality is crisp. The message is clear: as long as people understand what the video is about, they’re willing to put up with low quality images.

But if the opposite is true, meaning the captured audio is too loud, too soft, or the background noise is too distracting, people won’t watch even if it’s HD quality. People also say that noises that drown speech, chopping sounds and other problems make videos unwatchable.

The finding in these studies is clear, and it’s that audio is an integral part of any video presentation, and that in many cases it is even more important than the visual images. Given this fact, it’s essential that you take all the steps necessary to ensure the audio is of the highest quality. If there are problems with audio, odds are high you’ll lose the interest of your intended audience.

kitchener video production

How to Get High Quality Audio

The good news is you no longer need to spend thousands of dollars for high quality audio. Even with a modest budget you’ll be able to come up with professional quality video and audio presentations.

First you need to use the best microphone you can buy and in the best acoustic space you have available. If you’re doing a voiceover, a vocal booth will be a good choice. For natural sounds, you’ll want a large diaphragm condenser or any open sounding microphone. To get the most out of it though you’ll need a pre-amp that brings the level up to what is needed.

Bose QC25 – The Best Bose Headphone Yet?

People all over like to carry Beats by Dr. Dre headphones but before the rapper had his own line of noise-cancelling sets, Bose did it first and the Bose QC25 is their comeback. Is it the best noise-cancelling headphone in the market today?

Design

The Quiet Comfort 25 boasts a more comfortable straight arc which still sports very comfortable padding for people who use these without a hat on. The hinges collapse, making the set compact and easy to travel with. Another great thing about the design is that the over-ear cups have been refitted so that the seal completely locks the sound in, a feature critical in high-quality noise cancelling.

Sound Quality and Noise Cancelling

The noise cancelling capabilities of the QC25 aren’t technically different than the already phenomenal QC15. The main difference that sets he QC25 high above the previous models is its effective seal and additional microphone placements which allow it to better detect and cancel outside sounds.

As for its sound quality, it isn’t going to deliver studio recording quality but it does a fine job nonetheless. The bass is a lot louder and more prominent than usual and its treble is a little aggressive to the ear, creating a little bit of imbalance when songs are played at high volumes but for the average user this won’t really make much of a difference.

QC25

Little Extras

The battery life for the QC25 lasts for about 35 hours. A signal light flashes when only 7 hours are left. The best upgrade, however, is that the headphones still function even when the batteries die. You’ll just lose the noise-cancelling features until you replenish the batteries.

Conclusion

Is the Bose QC25 the best headphone out there? There’s an argument to be made that it is the best noise cancelling unit in the market but its sound quality still leaves room for some improvement. Over all, it is still one of the best options out there, maybe even amongst the top 3 choices.

Hiring a Quality Locksmith and Security Consultant to Keep Your Audio Store Safe

You invested a lot of money in your audio equipment, but that doesn’t mean you should cut back on the expenses for security. On the contrary, you should get the best security possible to keep your audio store safe, and the best way to do that is to hire a locksmith or a security consultant. No matter where you live in Toronto, you should always make sure that you’re prepared for any eventuality, and that means hiring a locksmith to oversee security measures.

What Locksmiths Provide

First of all locksmiths can equip your store with high security locks that are durable, dependable, and provide the highest level of security possible without compromise to ease of use and aesthetics. Second, locksmiths can furnish you with safes for your valuable audio equipment, and you can use a safe to store other valuable documents you keep in the store.

Locksmiths have always been known for fixing damaged doors and locks, and that hasn’t changed today. If one of the doors in your store gets damaged or you just want to replace it with a new one, then you can call a Toronto locksmith and he’ll be able to fix it no time. In addition, locksmiths can install fire and smoke alarms as well to further secure the facility.

audio store locksmith

Other Services Available

A locksmith can install a complete security system for your audio store, but in the event there’s a break-in or burglary, you can call one over and ask them to repair the locks or replace it with something better. It’s also worth noting that locksmiths in Toronto also furnish clients with a complete access control system so you have complete control over the security in your store.

But the great thing about locksmiths in Toronto is they can also provide you with security that will deter and discourage break-ins and burglaries from being attempted in the first place. For instance, if you hire a locksmith or a security consultant, they’ll tell you it’s best to install a CCTV, as it keeps an eye on your store even if you’re not there.

If a break-in does happen, the CCTV will record everything, and you can have the CCTV placed in strategic locations around your store. Once the equipment is in place, you just need to make sure the device is on and it will serve as additional protection for your store. If your store has a CCTV and a built in alarm system, you have every reason to feel confident about the security of your equipment.

The bottom line is that a locksmith can go a long way towards securing your store, so there’s no reason not to hire one. While there’s no shortage of locksmiths in Toronto, you need to do some research first and make sure you get the right one.  Our preferred locksmith is 24 Hour Locksmiths who can be found in downtown Toronto.  The majority of these companies have websites you can check, so that’s a plus. Before you agree to hire any locksmith, assess what services are available and how much it costs.