It’s impossible to overstress the importance of sound in video. The thing is, good quality audio is something viewers take for granted, but the moment that the audio is off, everything is thrown into disarray, not matter how beautifully presented the video is. Yes, audio is that important.
The Need for Quality Audio
For example, Kitchener based Memory Tree productions put in a huge amount of effort to ensure their audio is top notch, to compliment their video. This is something necessary because unlike visuals, some people don’t notice when the sound is of high quality; it’s just something you accept and expect.
For some reason, there are video producers who tend to ignore the audio aspect and just focus on the video because it’s what people see. They argue that video is more important and if it’s not edited properly, everyone will notice.
But the fact is people will notice, and contrary to popular belief, it’s not just audiophiles who expect high quality sound, but even casual consumers and buyers. Everyone is talking about HD video, but even the simplest device nowadays supports HD quality audio. Today’s media players –and consumers- know what surround sound is, deep bass, frequencies etc. If your video presentation doesn’t have any of those, you’re going to disappoint and lose clients.
No Quality Audio, No Audience
There’s no question that videos are now widely used on the web, in schools, offices and various projects. Not so long ago, videos were seen as novelties or extras, but now it’s not unusual for projects to require a video presentation, and for this to be effective, clear, crisp audio is a must.
You might for instance, be asked by your boss to do a video feature about your local area’s history. To make the video interesting, you’ll need to research the area’s history and the notable events that have happened. But for this to work and have the desired effect the audio needs to be clear and audible otherwise people just won’t watch.
In fact, surveys show that even if the video image quality is poor, people will still watch if the audio quality is crisp. The message is clear: as long as people understand what the video is about, they’re willing to put up with low quality images.
But if the opposite is true, meaning the captured audio is too loud, too soft, or the background noise is too distracting, people won’t watch even if it’s HD quality. People also say that noises that drown speech, chopping sounds and other problems make videos unwatchable.
The finding in these studies is clear, and it’s that audio is an integral part of any video presentation, and that in many cases it is even more important than the visual images. Given this fact, it’s essential that you take all the steps necessary to ensure the audio is of the highest quality. If there are problems with audio, odds are high you’ll lose the interest of your intended audience.
How to Get High Quality Audio
The good news is you no longer need to spend thousands of dollars for high quality audio. Even with a modest budget you’ll be able to come up with professional quality video and audio presentations.
First you need to use the best microphone you can buy and in the best acoustic space you have available. If you’re doing a voiceover, a vocal booth will be a good choice. For natural sounds, you’ll want a large diaphragm condenser or any open sounding microphone. To get the most out of it though you’ll need a pre-amp that brings the level up to what is needed.